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Yotta strengthens marketing function to accelerate global growth

By [email protected] - 24th January 2018 - 10:27

In a move designed to drive global growth, infrastructure technology company Yotta has appointed Jessica Dye as its new Director of Marketing. Dyeâs appointment is part of a company-wide push behind marketing to engage with customers and partners in multiple geographies, following the successful launch of the companyâs flagship Connected Asset Management platform Alloy earlier this year. âJessicaâs appointment is vital to our strategic aim of global growth,â says Nick Smee, CEO, Yotta. âYotta has huge recognition in our home market and we want to mirror this as we nurture the brand within other countries. We have invested millions of pounds to create Alloy, and as that investment is continued to meet the challenges of the future, we have the need to create a wider, deeper marketing function to inform and engage with our growing customers and partners around the world.â