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RegioGraph 2016: New geomarketing software from GfK hits the market

By [email protected] - 19th April 2016 - 13:36

The latest version of the geomarketing software RegioGraph is now shipping to customers. RegioGraph 2016 gives users the ability to access map analyses online via a Web viewer, geocode IP addresses and import address data more quickly. The new dual-language version of GfK’s geomarketing software began shipping to customers in March and more than 1000 orders have already been sent out. RegioGraph is a powerful, easy-to-use software solution for location intelligence applications ranging from market and target group analyses to sales territory optimization and expansion planning. With more than 40,000 users, RegioGraph is Germany’s geomarketing solution of choice and also enjoys a wide circle of international users. RegioGraph is available in German and English and can be used in conjunction with all GfK geodata. Offered as part of GfK’s Geomarketing solution area, RegioGraph has won numerous awards for innovation and user-friendliness.