Skip to main content

Geoblink selects HERE to help the retail industry

By [email protected] - 11th September 2017 - 08:58

Geoblink is drawing on HERE Technologiesâ global database of places, to better understand consumersâ real-world behaviour. Armed with location insights, Geoblink translates that data into valuable information for retailers looking to optimize their store portfolio and grow their reach with smart geomarketing. HERE continuously updates its Places data by drawing on thousands of different sources, including social media partners, and by applying machine learning to identify actual locations and remove irrelevant or duplicated information. Today, HERE Places Extract covers 79 million places, each accurately geocoded to the map. Miguel García-San Román, Marketing Manager, Geoblink says, âData availability, granularity, and quality remains the number one challenge in leveraging the power of location intelligence. Our partnership with HERE helps us to tackle this challenge,â Eric Fumat, Vice President Sales, HERE Technologies says, âWe are delighted to work with one of the most promising companies in the Geospatial business intelligence industry.â