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Outdooractive UK expands its cartography team ahead of satellite tech advances

By Eric Van Rees - 9th September 2021 - 06:12

Hyper-local positioning and near global, high-speed connectivity are set to revolutionise the way mapping is made available to outdoor enthusiasts, according to Craig Wareham, CEO of Outdooractive UK Europe’s largest digital outdoor tourism platform.

Craig, previously a pioneer in the use of off-road sat-nav technology on mobile phone platforms, is now building the company’s inhouse cartography team to capitalise on predicted advances in digital mapping and satellite technology.

He says: “In the next 4 years constellations of low-cost satellites, such as those being developed by OneWeb, will add positioning, navigation and timing to their capabilities and provide greater precision than can be achieved with GPS. This when combined with near global earth observation and improvements in connectivity will enable new types of functionality for outdoor adventure apps.”

Digital Cartographer, Callum Reay, is the first appointment for the new team. He is building collaborations with map publishers who want to leverage the Outdooractive platform to reach a global market, while reducing the cost of maintaining their own digital assets in this time of change.

Read More: Digital Mapping Travel & Tourism

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