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Team Internet boosts geographic targeting accuracy

By [email protected] - 5th April 2016 - 15:07

Digital Element’s Innovative geolocation technology is chosen to ensure targeting precision for direct navigation search and parked domain monetisation specialist

London, UK, 5th April 2016: Digital Element, the industry leader in IP geolocation, today announced that Team Internet has implemented its NetAcuity IP geolocation technology. As an international supplier of direct navigation advertising and monetisation services, Team Internet will use the technology to enhance global data quality, significantly increasing location targeting accuracy.

Team Internet enables advertisers to access high-converting direct navigation traffic by precisely targeting the ads that appear on parked domains in real-time. The company’s two core products, DNTX — a text ad and zero-click advertising network — and ParkingCrew — an advanced domainparking platform — work in unison. While advertisers can reach audiences filtered by country, keyword, device, and now mobile carrier, domain owners are able to achieve the maximum revenue for their assets.

“As a direct navigation advertising specialist, accuracy is paramount for us,” explained Mario Witte, CTO at Team Internet. “Digital Element’s geolocation technology allows us to offer unrivalled geographic targeting precision to our clients – combining geography with other targeting criteria, enabling us to reach the ideal audience, in the right country, at the optimal time. When researching geolocation providers, Digital Element stood head and shoulders above their competitors in terms of accuracy and speed of response, and we are delighted with both their data output and customer service”

Founded in 1999, Digital Element is the industry pioneer of IP geolocation technology, and its NetAcuity technology has revolutionised the IP geolocation space. By combining IP routing infrastructure analysis with anonymous location insight gleaned from a network of global commercial partners, NetAcuity provides the most detailed dataset available worldwide today that maintains user anonymity and complies with the highest standards of end-user privacy.

Kate Owen, Vice President, Northern Europe, Digital Element, commented: “We are very much looking forward to working with Team Internet and helping them to enhance their targeting capability. Our geolocation technology enables precise geographic targeting, reducing wasted impressions and ensuring the company’s advertising clients will receive the maximum impact and revenue from direct navigation search campaigns. The addition of mobile carrier and connection speed data sets provides Team Internet with additional parameters to deliver more meaningful advertising.”

Team Internet joins Digital Element’s portfolio of high-profile clients which includes: Microsoft, Weborama, Vibrant Media, MediaMath, Crimtan, Ströer Group. The ADEX, Infectious Media, Webtrekk, eXelate, Mashero, InSkin Media AOL’s ADTECH, APSIS, and Yahoo’s BlueLithium .

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