McCarthy & Stone Management Services are responsible for over 280 developments, providing peace of mind that it will look after its customers and their properties over the long term. Each development has a dedicated House Manager onsite five days a week during work hours to manage the day-to-day running of the development, while also helping to facilitate various social activities. They are supported by a number of Area Managers who oversee up to 20 developments each across a large geographical area. For the HR department, providing continuity of cover and improving efficiencies was both time consuming and increasingly complex. A more automated process for Workforce Planning was required.
As McCarthy & Stone enjoys rapid growth, the number of personnel in Management Services has increased by 63% in the last two years. With over 250 House Managers, 20 Area Managers and the variables of holiday or sickness cover, Workforce Planning wasn’t straightforward. In addition, as more retirement developments were opening, the HR department needed to rapidly adapt their Workforce Planning and make recruitment more targeted.
The HR department selected Cadcorp desktop product Map Modeller and use it as their territory management software. An HR Advisor can calculate the 20 nearest developments to each Area Manager’s address using road network data broken down by time or mileage. As circumstances change or when more retirement developments are built, various filters can be applied to produce a range of visualisations. These can be easily shared in print and electronically. Postcodes of future developments can even be used when recruiting new Area Managers in nearby locations.
Tania Harland, HR Advisor at McCarthy & Stone remarked, “The Cadcorp GIS has been a huge time saver for me. It has taken what was originally a heavily manual based process to a quicker, smarter way of carrying out Workforce Planning.”
Automating Workforce Planning has freed up more time for the HR department to meet their business objectives. Productivity is better as an Area Manager can spend more time at each retirement development. In turn, House Managers and the sites they manage are benefitting from increased support. Calculating and reducing drive-times has also resulted in an improved work/life balance for Area Managers. In future, there is scope for targeted recruitment, sales activities and for offering alternative retirement developments as the needs of Homeowners change.
Ben Roberts, HR Advisor who works alongside Tania Harland at McCarthy & Stone noted: “All we do is make our adjustments and we’re immediately shown the results. It’s as easy as that.”
For the full McCarthy & Stone Case Study, click here.
About McCarthy &Stone
McCarthy & Stone is the UK’s leading retirement housebuilder with a c.70% share of the owner-occupier market. The Group has sold over 51,000 properties across more than 1,100 retirement developments since 1977 and is renowned for its focus on the needs of those in later life. In March 2017, the Group received the full Five Star rating for customer satisfaction from the House Builders Federation for the twelfth consecutive year – making it the only UK housebuilder, of any size or type, to achieve this accolade. To find out more, visit www.mccarthyandstonegroup.co.uk.
Cadcorp is a British software development company focused on geographic information system (GIS) and web mapping software. It offers a complete suite of products - the Cadcorp Spatial Information System® (Cadcorp SIS®) - addressing all phases of spatial information management. Cadcorp SIS® is available worldwide through a network of Cadcorp partners, via a direct sales team in the UK and is an approved GIS supplier on G-Cloud. To find out more, visit www.cadcorp.com.
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