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LafargeHolcim Cements Relationship with Maxoptra Route Planning

By [email protected] - 5th July 2017 - 12:22

Routing software integrated with vehicle tracking systems promises to boost customer service by providing real time delivery updates

Maxoptra’s dynamic route planning and scheduling software has been implemented by LafargeHolcim (Russia) for time-critical cement delivery operations. Faced with dramatic seasonal fluctuations that can see demand rise and fall by as much as 800 percent, Holcim must manage the delivery of cement to high profile construction projects across the country, using a mix of own vehicles and third party contractors. Using Maxoptra, LafargeHolcim will improve the efficiency of its own delivery fleet, manage the use of contractor vehicles, boost customer service and reduce the environmental impact of its mobile operation.

Part of the LafargeHolcim group, LafargeHolcim (Russia) operates from four plants across the federation. The company produces and delivers ready to use cement in bulk and pre-packaged form, contributing to projects such as the Ostankino broadcasting tower, the Millennium Bridge in Kazan and Samara train station.

Due to seasonal fluctuations in the construction industry, LafargeHolcim (Russia) can see demand rise from a base level of around 100 orders per day during the winter to a peak of nearly a 1,000 orders during the summer months. LafargeHolcim operates its own fleet of specialised transport, equipped with unloading facilities, but must also rely on third party contractors to meet demand during the peak season.

“The construction industry demands timely delivery of high quality products, and failure is not an option,” commented the Project Manager at LafargeHolcim. “Working with Maxoptra, we will develop a solution that enables us to use our own fleet with maximum efficiency and manage our relationships and use of third party contractors. In addition, Maxoptra will also enable us to minimise our impact on the environment and look after all our drivers.”

In partnership with Maxoptra, LafargeHolcim will implement a solution that allows users to schedule and dispatch orders prioritising, in the first instance, the in house delivery fleet. The Maxoptra solution, integrated with vehicle tracking systems, will boost customer service with advanced track and trace functionality, providing real time notification of any potential issues. When demand dictates, a Maxoptra developed ‘carrier’ portal can be used to assign jobs to third party contractors, monitoring performance and ensuring compliance and parity. LafargeHolcim will also deploy a Maxoptra driver behaviour module to observe driver performance, providing driver protection and promoting safer and greener driving habits.


Jane Geary, Tel: +44 (0) 7881 368452, [email protected],

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