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HERE Technologies announces partnership expansion with what3words to enable seamless access and use across industries

By Eric Van Rees - 26th January 2024 - 08:52

HERE Technologies announced an expansion of its global partnership with innovative addressing system what3words.

Starting this year, customers using the HERE platform’s Location Services application programming interfaces (APIs) will be able to easily activate their what3words license via HERE.

HERE is making what3words available in its platform amid increasing consumer demand for the innovative location technology. HERE’s automotive customers are already able to activate their what3words license via their HERE account managers, and the latest agreement between the two companies will bring this offering to customers across other verticals.

what3words is revolutionizing the way the world communicates location. It has divided the globe into a grid of 3 meter x 3 meter squares, and given each one a unique combination of three words: a what3words address. For example ///wished.propeller.powerful will take you to a bench with one of the best viewpoints in the Red Rock Canyon National Conservation Area in Nevada, near Las Vegas. what3words enables users to easily convey locations as specific as delivery entrances, parking spots and stadium gates, and it provides easy location references in places with no street addresses, such as beaches, parks and remote hiking trails.

HERE and what3words first partnered in 2020 to offer automotive customers the next generation of precision in-car navigation. Since this announcement, the joint solution has already enabled major players including Jaguar Land Rover to enable the technology with ease.

Read More: Addressing Technology Location Intelligence Transport & Logistics

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