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Domino's Pizza streamlines franchise planning using Location Intelligence

By Eric Van Rees - 29th August 2019 - 09:58

Accurate address data is the key As the Domino’s brand grows, managing franchise territories has become more complex.

When a franchisee invests in a new business, the contract will set out the territory and number of homes within that territory. Franchise areas and associated purchase prices are determined by the number of reachable households, overlaid with socio-economic data. One of the major issues that franchise businesses encounter is territory disputes. To minimise this risk Domino’s must ensure that the territory data is accurate and up to date.

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Read More: LBS – Location Based Services Sales & Retail

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