This year's Anholt-GfK Nation Brands IndexSM study finds that a robust, well-rounded reputation is the key to safeguarding or improving a nation's overall reputation.
More often than not, leading nations lead on multiple dimensions. Consistency in image is crucial – seldom does a signature strength lift a nation's reputation into the top overall. Furthermore, relying on a single strength can create volatility in a nation's reputation year after year. Check out our map to see how this year's top countries compare across a variety of categories, from exports to immigration and investment.
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