Dell names Softcat EMEA Platinum Partner of the Year

Dell has named Softcat as 'EMEA Platinum Partner of the Year' and 'UK Reseller of the Year' at its EMEA conference in Paris.

Marlow, UK, 24 October 2013 – Softcat has won Dell’s ‘EMEA Platinum Partner of the Year’ award and ‘UK Reseller of the Year 2013’ award following a strong financial year that has seen it grow revenue across Dell’s product portfolio by 64%. After appearing on the stage earlier in the day as part of Michael Dell’s keynote speech, Softcat’s chairman Martin Hellawell and the Softcat Dell team accepted the awards last night at the Dell Partner Direct EMEA Solutions Conference in Paris at the Pullman Paris Montparnasse. Nearly 400 people attended the invitation-only conference and awards ceremony.

As a Dell Premier Partner, Softcat designs, delivers and supports a range of Dell products from server, networking and storage through to virtual desktop infrastructure. Dell has previously recognised Softcat’s performance with its UK and EMEA Partner of the Year awards.

Martin Hellawell said of the awards, “Dell is a key partner for us, and we’re not the kind of business to rest on our laurels on the basis of previous success. It’s incredibly important for us to maintain and improve our performance as a leading partner, and these awards serve as recognition of our determination to remain competitive and maintain customer service excellence. We’re delighted to have achieved these accolades.”

Softcat has won a number of partner awards and accreditations in recent months as a result of its concerted sales efforts. It recently announced its new status as a Cisco Gold partner and HP Platinum Partner. Its commitment to partners is reflected in its overall company growth; this year it announced 30% growth, which took its turnover to £400m.

Posted on: 24 October 2013 • 9:47am

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