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MapInfo User Group UK & Ireland - Report
14 September 2009, 9:00am
MUGUKI was formed to provide opportunities for MapInfo users to network, share ideas, good practice, hints and tips, tools etc.
GeoConnexion UK presented a report summary in the last September issue of the July event held in Birmingham. Read below the full story.
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MUGUKI Birmingham Event at Austin Court 7th July 2009
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Each month we select a hot topic and a leading figure in the industry to write about it.Lack of Location Awareness is ‘Analytical Blind Spot’ for Organisations.
Traditional Business Intelligence has looked at the ‘who’, ‘what’, and ‘why’ around data, but has ignored the ‘where’. Location is a core analytical dimension. Within this data lies a vast pool of intelligence that largely remains untapped for organisations. This rich data source is particularly important for UK Public Sector organisations in enabling a single view of the citizen, delivering citizen self-services, improving compliance, and optimising cost efficiencies.
Location is ubiquitous and influences most, if not all, business behaviour and outcomes – yet a lack of location awareness remains an analytical blind spot for a large number of organisations who have not considered how the geographic and location aspects of the data they hold affects their business processes… More…
Mark Bishop
Product Marketing Manager EMEA, Pitney Bowes Business Insight