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Augmenting the Mapping Experience
05 June 2009, 4:39pm
"Microsoft Virtual Earth has integrated its mapping capabilities with its Photosynth photo-stitching technology, enabling businesses and other organisations to create immersive views of real-world locations for consumer websites and internal applications. Early adopters include property showcases and tourism websites. Among the key updates are Microsoft Silverlight, to make viewing easier across platforms and privacy controls and commercial licenses." (From a recent News published in Geo:UK June/July issue). Johannes Kebeck, Bing Maps Technology Specialist, Microsoft tells us more and provides many more links.
Since the arrival of earth viewing software such as Microsoft® Bing Maps™ (formerly known as Virtual Earth™) the visual experience of web mapping applications has become better and better. First ortho-imagery was added, then oblique aerial im-agery which Microsoft® calls Bird’s Eye imagery. Some platforms now even include imagery from the first person perspective. However, as impressive as these different imagery capabilities are, they also have some limitations....
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Augmenting the Mapping Experience
Bing Maps Technology Specialist, Microsoft
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Each month we select a hot topic and a leading figure in the industry to write about it.Lack of Location Awareness is ‘Analytical Blind Spot’ for Organisations.
Traditional Business Intelligence has looked at the ‘who’, ‘what’, and ‘why’ around data, but has ignored the ‘where’. Location is a core analytical dimension. Within this data lies a vast pool of intelligence that largely remains untapped for organisations. This rich data source is particularly important for UK Public Sector organisations in enabling a single view of the citizen, delivering citizen self-services, improving compliance, and optimising cost efficiencies.
Location is ubiquitous and influences most, if not all, business behaviour and outcomes – yet a lack of location awareness remains an analytical blind spot for a large number of organisations who have not considered how the geographic and location aspects of the data they hold affects their business processes… More…
Mark Bishop
Product Marketing Manager EMEA, Pitney Bowes Business Insight