A BUSINESS CASE FOR MOBILE LOCATION-BASED SERVICES

The mobile industry is a highly competitive one, and the battle over the end-user’s attention, loyalty and share of wallet means that more and more mobile services are introduced daily. Players across the value chain – such as handset manufacturers, internet players, mobile operators, developers and content providers - are all working to develop value-add applications and services, which will generate new revenue streams and enhance customer loyalty.

Location-enabled services, led by mobile navigation are proving increasingly popular with consumers, as we live in a society where access to immediate and personalised, location-enabled information is vital. Therefore, it’s no surprise that location-based, instant-access, navigation services are more sought-after than ever. Berg Insight has reported that the number of… More…

Motti Kushnir
Telmap