TomTom puts drivers in control...

31 October 2008, 10:31am

TomTom puts drivers in control of their journey with ‘connected’ TomTom GO x40 LIVE series

New navigation devices offer dynamic route guidance, real-time traffic, fuel price search, mobile safety camera alerts – plus free fuel card


TomTom, the world’s leading navigation solutions provider, has announced the UK launch of the TomTom GO x40 LIVE series – three high performance, connected satellite navigation devices with a package of ‘over-the-air’ live services that are set to take the chaos out of everyday motoring and change the driving experience forever.

Aimed at high mileage and daily drivers, the TomTom GO 940 LIVE, TomTom GO 740 LIVE and TomTom GO 540 LIVE come with a new and extended version of TomTom’s innovative IQ Routes™ technology, which is now based on historical travel time information for every road, every hour, every day of the week.

Furthermore, the devices deliver smart, dynamic navigation and route guidance that continuously adapts to changing road conditions, always giving drivers the fastest route to a destination. The products also offer enhanced advanced lane guidance as well as full voice control.

Andrzej Kasprzyk, senior vice president sales, UK and Ireland, TomTom, said, “We believe the introduction of the TomTom GO x40 LIVE will mean a dramatic change in the way navigation devices are used. As well as assisting drivers in getting to a destination in the fastest and most efficient way, the device will become a daily ‘driving companion’ that will keep the motorist informed of all the known factors that relate to, or could affect their route, and put them back in control of their journey.”

Among the services:

* TomTom High Definition Traffic™

According to recent research, 49% of Britons say that traffic jams are the most frustrating and stressful part of their day*. The TomTom GO x40 LIVE models automatically connect to TomTom’s exclusive High Definition (HD) Traffic service for the most accurate and detailed live traffic information, which is updated every three minutes. If the measured traffic conditions differ from the expected traffic flow, the TomTom GO x40 LIVE will automatically calculate a better, alternative route if one is available. The expected time of arrival will also be adjusted accordingly.

* TomTom Safety Alerts with mobile camera data from Road Angel™

With an average of £60 in camera fines received per driver in the UK every year, accurate safety camera data is becoming more and more vital. As well as a comprehensive fixed safety camera database, users will have access to the most accurate mobile camera data, supplied in partnership with Road Angel (UK only). In addition, the service will include real-time safety camera reporting and sharing, meaning users can keep each other informed about mobile safety cameras. Drivers will also receive warnings about unmanned railway crossings, schools, places of worship, and other potential accident blackspots.

* TomTom Fuel Price Search

With 66% of Britons concerned about the cost of fuel more than any other modern-day issue, including the failing economy and knife crime*, TomTom has included one of the most useful features for drivers today – a fuel price search to allow users to locate up-to-date pricing information from 12,000 fuel stations across the UK, and guide them to the cheapest fuel stations along their route or in their local area. TomTom has calculated that high mileage drivers can save up to £250 per year in fuel costs using this service**. As well as saving money with the Fuel Price Search function, TomTom customers in the UK will also benefit from a free fuel card included with each purchase….

* Local Search with Google

Google Search gives TomTom users access to information and location details of more than 11 million businesses and turns search results into a destination with the press of a button. Results show the location name, a user-generated rating (if available) and phone number, so drivers can call ahead to book a restaurant or hotel of their choice, for example.


* TomTom Weather

The TomTom GO x40 LIVE devices also provide five-day weather reports in the local area, or for the chosen destination, allowing users to plan their journey according to road conditions.

www.tomtom.com

GeoConnexion UK