
01 May 2008, 10:16am
The GeoInformation Group celebrates 10 years of innovation and success
Over the last ten years The GeoInformation Group has evolved from an aerial imagery specialist to become a well-respected supplier of value-added geographic datasets, and provider of world-class consultancy and training services. Innovation has been a driving force behind the company’s success; it has always strived to meet the needs of the professional market and to simplify access to high quality geographic information. The GeoInformation Group launched the first high-resolution aerial imagery dataset on CD, under the brand Cities Revealed. As an aerial imagery provider to Google Earth™ the company has played a key role in bringing aerial photography to the general public.
Maintaining high quality standards has been integral to the company’s strategy. The suite of Cities Revealed geographic information products, including Modern and Historic aerial imagery, Near Infrared imagery, LiDAR surveys, Building Class, Land Use and Building Heights databases, and Thermal mapping offer clients highly consistent and complementary data solutions. Cities Revealed products are being used in a wide range of applications in both government and business. Since 1998 the company has seen many changes in the capture of aerial photography and has helped to set market expectation by producing 5cm resolution digital aerial imagery for a number of local government clients.
Education and awareness in the potential of geographic information has always been important to the company. Both Cassettari and Jones have a background in academia; Cassettari helped found the first undergraduate degree course in geographic information systems at Kingston University, whilst Jones was a lecturer in Remote Sensing. Today The GeoInformation Group maintains its links with Kingston University as the marketing arm of the Distance Learning GIS course. In 2002 the company established Training4GIS, a dedicated training and consultancy division. Training4GIS is the organiser of the highly successful annual educational GeoDATA roadshow series. It also currently provides bespoke training programmes to Communities and Local Government and all of the British Fire Services.
Through a number of voluntary positions with associations and societies both Cassettari and Jones have become eminent figures in the industry. Jones is the immediate past chair of the Association for Geographic Information and is currently a committee member of the association; he has also sat on the board of the British Association of Remote Sensing Companies. Cassettari is a past President of the British Cartographic Society.
Over the last decade The GeoInformation Group has provided consultancy services to major blue chip companies, such as Vodafone and T-Mobile, central government and the media. The company has supplied high-resolution aerial imagery to BBC Sport for the London Marathon since 2004. It has also supplied Historic aerial imagery for a number of productions on the History Channel.
The future of The GeoInformation Group lies in its ability to adapt to change and to continue to lead the way with innovative products. Ever the pioneer, in its tenth year the company plans to launch a number of new and exciting geographic information products.

Each month we select a hot topic and a leading figure in the industry to write about it.HAVE WE REALLY LEARNT THE LESSONS FROM LAST YEAR’S FLOODS?
Flooding costs associated with extreme weather, both financial and emotional, have increased considerably over the last decade, and experts have predicted this trend is set to continue.
Paul Livett, Chairman of GroundSure looks into how increasing the use of flood risk information in property transactions can help to ensure both residential and commercial transactions are conducted on a truly informed basis, with buyers being made aware of environmental risks prior to purchase.
Over 2.2 million homes and small businesses in the UK are located in areas considered at risk of flooding, and the Association of British Insurers (ABI) has said that 570,000 of these face a high risk of flooding. The floods in June and July last year left approximately 48,000 households… More…
Paul Livett
Chairman of GroundSure