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The Future of Geodemographics
20 December 2007, 2:10pm
The Future of Geodemographics – 21st Century datasets and dynamic segmentation
New methods of classifying areas and individuals
Thursday 6th March 2008
The Society of Chemical Industry, London SW1
This one-day conference will bring together experts from all sides of the information industry to talk from their various perspectives about the future of Geodemographics, the impact of new data sources and the implications for society. A series of interlinked themes will be discussed throughout the day. For example, the industry has developed increasingly specific classifications of areas, households and individuals – is there still a role for the neighbourhood classification? At the same time, the amount of customer data held by companies is expanding at an exponential rate – what part can a ‘census’ of customer behaviour play, and does it make traditional census data redundant? Are the applications of customer data contributing to a trend towards a ‘surveillance society’? If so, how should customer data be used and what measures need to be put in place to protect the customer?
The conference will include presentations from:
Acxiom
Marks & Spencer
Dunnhumby Office for National Statistics
EuroDirect
Peter Furness Limited
Experian
Transport for London
Information Commissioner’s Office
MapInfo
University College London
Further details and online registration are available at:
http://www.mrs.org.uk/networking/cgg/cggmar08.htm
For more information visit:
www.geoconnexion.com/geouk_online_articl…
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