Lack of Location Awareness is ‘Analytical Blind Spot’ for Organisations.

Traditional Business Intelligence has looked at the ‘who’, ‘what’, and ‘why’ around data, but has ignored the ‘where’. Location is a core analytical dimension. Within this data lies a vast pool of intelligence that largely remains untapped for organisations. This rich data source is particularly important for UK Public Sector organisations in enabling a single view of the citizen, delivering citizen self-services, improving compliance, and optimising cost efficiencies.

Location is ubiquitous and influences most, if not all, business behaviour and outcomes – yet a lack of location awareness remains an analytical blind spot for a large number of organisations who have not considered how the geographic and location aspects of the data they hold affects their business processes… More…

Mark Bishop
Product Marketing Manager EMEA, Pitney Bowes Business Insight