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NAVTEQ Announces NAVTEQ Traffic In Europe
07 February 2008, 3:42pm
Leading NA Traffic Provider to Launch Multiple European Products in 2008
NAVTEQ today announced the expansion of NAVTEQ Traffic into Europe. In 2008, the company plans to introduce to Europe both its real-time NAVTEQ Traffic product and NAVTEQ Traffic Patterns, which features historic traffic data to further optimise routing in navigation systems and on-line mapping.
NAVTEQ Traffic Patterns will initially be available in Germany and the UK with further expansion underway. Demonstrations of how it improves drive times and enables innovative new solutions will be seen at on Stand 1G45 at Mobile World Congress in Barcelona next week, including the new “Fastest Route Now” application. Real-time NAVTEQ Traffic products will launch in multiple countries now that data sourcing has been secured.
“Our customers have been asking us to expand our traffic leadership into Europe,” said Howard Hayes, Vice President Dynamic Content Services for NAVTEQ. “We are now confident that we will be able to provide the quality of data needed to successfully launch in Europe and meet these requirements.”
NAVTEQ Traffic is a well-established leader in the North American market providing cutting edge traffic services and solutions in a wide variety of formats and business models. NAVTEQ’s experience and leadership in the fast paced US traffic market will allow for the creation of state of the art traffic services for the demanding European market.
At GSMA Mobile World Congress, February 11-14, 2008, NAVTEQ is demonstrating its location content services and solutions on stand 1G45.
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