Mobile Marketing Association October Forum Lineup

18 September 2008, 10:51am

New York, London, UK, Singapore & Sao Paulo: September 18, 2008 — The Mobile Marketing Association (MMA) today outlined its Mobile Marketing Forum (MMF) agenda for October, which includes events in Budapest, Hungary, and Buenos Aires, Argentina. Featuring industry leaders from both continents and across the mobile value chain, the events will showcase relevant regional topics plus the latest developments in mobile marketing technologies and best practices, and highlight the real-world mobile marketing experiences of brands.

Topic highlights across the events include cross media integration, social community campaigns, leveraging mobile for brand awareness, loyalty and direct response, mobile analytics and integration, business models, the mobile internet, mobile usage, and the iPhone’s impact on mobile adoption.

Confirmed speakers at the events include:

* Jana Eisenstein, Screentonic
* Gyorgy Simo, Magyar Telecom
* Stacey Fassberg, Celltick
* Khurram Hamid, Procter and Gamble
* David Barker, Nokia Ad Business
* Markus Munkler, Vodafone
* Herve Le Jouan, M:Metrics
* Elvin Altun, TURKCELL
* Marc Montaldier, Orange
* Roberto Vazquez, Nielsen
* Ezequiel Jones, Unilever
* Federico Pisani, HANZO
* Tom Daly, The Coca-Cola Company
* Joao Ciaco, Fiat
* Mathew Garlick, 2ergo
* Gene Keenan, Isobar
* Daniel Getzel, Mobtext
* Guillermo Rivaben, Personal Telecom

“For those new to mobile, the Mobile Marketing Forums provide the ideal opportunity to learn how to effectively engage the mobile channel, whilst for companies who have already successfully deployed campaigns, the MMF events offer opportunities to expand their existing knowledge base,” said MMA President Laura Marriott. “It will be particularly exciting to hear from companies in the Eastern European and South American markets about their experiences of mobile marketing.”

The events take place in Budapest on October 7th and 8th in Budapest and in Buenos Aires on October 14th.

Further fixtures for 2008 will include the North American and Asia Pacific Mobile Marketing Forums. The North American MMF, held in San Diego on November 13th, also incorporates the MMA Global Awards Ceremony. For more information, see the web site below.

Mobile Marketing Association

MMA Forum

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