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III edition of NAVTEQ Global Challenge launched
07 August 2007, 11:43am
Third edition of the NAVTEQ Global LBS Challenge® in Europe launched
Registration opened 6 August 2007 and closes 12 October 2007 at www.LBSChallenge.com
NAVTEQ, a leading global provider of digital map data for vehicle navigation and location-based solutions, has officially launched the third edition of its Global LBS Challenge in Europe, building on the success of this now well-established and innovative programme which was initially created in North America in 2003.
The programme invites developers around the world to build location-enabled applications which work with mobile phones and/or wireless handheld devices using dynamic positioning technology and NAVTEQ maps.
Over time, the Global LBS Challenge has been expanded in a number of ways, including last year’s prize pool valued at nearly $2 million in cash and data licenses; and complimentary access to NAVTEQ map data and tools and platforms from the sponsoring companies.
There are five categories in which to submit applications:
1. Content
2. Enterprise
3. Entertainment
4. Navigation
5. Social Networking
Entries will be judged by an elite panel representing major wireless carriers, industry experts and venture capitalists – previous judges included senior executives from Nokia, BT, FotoVista, Orange, O2, Sony, Dixons and Lehman Bros.
The Grand Prize Winner (who can earn €35,000 in cash and one three-year NAVTEQ territory license to the value of €225,000) and three Runners-Up Winners (who could walk away with €7,500 in cash and one three-year NAVTEQ territory license to the value of €150,000) will be announced at the 3GSM in Barcelona on 12 February 2008.
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