28 October 2009, 10:40am
Hartley Wintney, October 29th 2009 - Getmapping has improved its online store for aerial imagery. It now provides a full high resolution preview so customers can get a much better idea of the quality and detail of the images they are ordering. Getmapping has also reduced the minimum size for ordering digital images or prints to areas as small as 100 square metres, down from 0.5 square km, making minimum purchases much more cost effective.
Getmapping aerial imagery has a wide variety of professional users in central and local government, utility companies and the emergency services. In addition there are many users in the environmental, building and construction sectors. All Getmapping imagery is flown to a high specification with stereo pairs enabling it to be used for the creation of digital elevation models and 3D environments.
Getmapping is the only aerial survey company in Britain currently flying the whole country at an enhanced 12.5 cm resolution. Having pioneered nationwide coverage it continues to maintain its lead in the industry with an ambitious flying update program. Getmapping operates two of its own high resolution digital cameras and works closely with its partners to fly whenever the UK weather and air traffic control permits.
We have enhanced Getmapping.com to ensure that people interested in ordering prints or digital files can actually see the quality of the imagery they will receive. This should make the buying decision much easier,” said Tristram Cary, Managing Director of Getmapping. “By offering smaller areas we have also opened up the market to those who just want an image of their house, business or potential building plot. Before the smallest area available from the web store was half a square kilometre. Again this should make the purchase of imagery more economical,” continued Cary.

Each month we select a hot topic and a leading figure in the industry to write about it.Lack of Location Awareness is ‘Analytical Blind Spot’ for Organisations.
Traditional Business Intelligence has looked at the ‘who’, ‘what’, and ‘why’ around data, but has ignored the ‘where’. Location is a core analytical dimension. Within this data lies a vast pool of intelligence that largely remains untapped for organisations. This rich data source is particularly important for UK Public Sector organisations in enabling a single view of the citizen, delivering citizen self-services, improving compliance, and optimising cost efficiencies.
Location is ubiquitous and influences most, if not all, business behaviour and outcomes – yet a lack of location awareness remains an analytical blind spot for a large number of organisations who have not considered how the geographic and location aspects of the data they hold affects their business processes… More…
Mark Bishop
Product Marketing Manager EMEA, Pitney Bowes Business Insight