08 February 2010, 1:05pm
The organisers of GEO-10 are putting together a fundraiser for MapAction, the charity that provides field mapping for disaster emergencies. As part of a recently announced programme of events the fund raising activity will take place at a Las Vegas style gala evening and will feature prizes donated by companies exhibiting at the event.
GEO-10 takes place on the 24th and 25th March 2010 at the Ricoh Arena Coventry, UK, and combines a full two days of conference with the UK’s only dedicated national geospatial trade exhibition, a packed programme of free, show floor seminars, live product demos and of course great networking opportunities.
“As the main event for the UK geomatics industry we felt we had a great opportunity to raise the profile of MapAction and generate much needed funds following the Haitian earthquake,” commented Stephen Booth of PV Publications, organisers of the event and publishers of Geomatics World, GIS Professional and Engineering Surveying showcase. “Obviously mapping is very close to the hearts of everyone associated with GEO-10. Whether they are visitors, delegates, exhibitors, speakers or members of the organising team we all understand the importance of good mapping especially in emergencies where it is essential to help target aid and supplies to relieve suffering.”
MapAction is the only non-government organisation with a track record of supporting humanitarian aid projects by delivering vital information in the form of maps created from data gathered at the disaster scene. MapAction has a substantial track record and since 2004 has helped in 20 emergencies including the Asian tsunami, volcanoes, floods and tropical storms and more recently the earthquake in Haiti. MapAction is generously supported by a number of organisations including ESRI (UK), the association for Geographic Information (AGI) and Ordnance Survey – who are all expected to attend GEO-10.
GEO-10 is designed for everyone involved in the construction, civil engineering, development, local / national government agencies, professional survey practice and consultancy. With exhibitors demonstrating the latest technology and developments in the fields of Geographical Information Systems (GIS), Global Positioning and Navigation systems, laser scanning, rapid mobile data capture systems, data modelling and analysis and mapping together with leading trade organisations and academic institutions, GEO-10 is a must attend.

Each month we select a hot topic and a leading figure in the industry to write about it.Lack of Location Awareness is ‘Analytical Blind Spot’ for Organisations.
Traditional Business Intelligence has looked at the ‘who’, ‘what’, and ‘why’ around data, but has ignored the ‘where’. Location is a core analytical dimension. Within this data lies a vast pool of intelligence that largely remains untapped for organisations. This rich data source is particularly important for UK Public Sector organisations in enabling a single view of the citizen, delivering citizen self-services, improving compliance, and optimising cost efficiencies.
Location is ubiquitous and influences most, if not all, business behaviour and outcomes – yet a lack of location awareness remains an analytical blind spot for a large number of organisations who have not considered how the geographic and location aspects of the data they hold affects their business processes… More…
Mark Bishop
Product Marketing Manager EMEA, Pitney Bowes Business Insight