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Experian wins AGI Award....
05 December 2007, 11:57am
Experian wins AGI Award for Innovation and Best Practice (Private Sector) 2007
Experian has won the Association for Geographic Information’s (AGI) annual award for Innovation and Best Practice in the private sector for the new version of its MicroMarketerG3 geographic mapping tool.
MicroMarketerG3 enables Experian’s global customer base to import and geocode customers, location or sales data, perform geodemographic profiling, catchment definition, sales territory analysis, data modelling, mapping and visualisation.
Rob Haslingden, Head of Marketing at Experian’s Business Strategies division, said: “We are delighted to receive this industry recognition which nicely tops off a year of hard work and dedication by everyone involved. By outsourcing to ESRI (UK) and its partner, we were able to cut the development time of the new version of MicroMarketerG3 by more than half – a real achievement.”
Richard Waite, Managing Director, ESRI (UK) said: “Creating award-winning GIS applications is what we aim to achieve for all our customers. The work we completed with Experian really demonstrates the global possibilities for large enterprises that put GIS at the centre of their businesses and it’s fantastic that the AGI award recognises the vision of this future-proof technology application.”
The new version of MicroMarketerG3 combines ESRI (UK)’s ArcViewGIS software with SRC’s Allocate data retrieval engine and Composer products and Experian’s global data directory of information on consumers, businesses, economies and local markets.
The benefits MicroMarketerG3 offers Experian customers include:
1. a ‘map-driven’ user interface that starts data viewing by location prior to more detailed analysis;
2. integration and access to Experian’s global data repository;
3. seamless integration with industry-standard database and business intelligence technologies;
4. the ability to create bespoke catchment or location areas for data retrieval and analysis;
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