ESRI (UK) leading the way with Visionary Thinking

27 July 2007, 4:48pm

ESRI (UK) launches new corporate positioning and branding

ESRI (UK), the market leader in enterprise Geographic Information Systems (GIS) has launched its new corporate branding and Visionary Thinking positioning, which encapsulates the organisation’s ability to provide innovative, customer-focused solutions through the power of GIS and supports its Purpose, Vision and Mission* statements.

“ESRI (UK)’s corporate Vision is for geographic information systems to be an indispensable part of daily life” says Richard Waite, Managing Director. “We truly believe that GIS can make a real difference to many organisations, be they in the public or private sectors.

To live our Mission, which is ’To convince our current and future customers of the powerful benefits of geographic information systems’, we have developed our understanding of all the sectors that we serve and we constantly challenge ourselves to develop GIS solutions which anticipate and meet our customers’ needs. We believe that we offer our customers Visionary Thinking.”

Commenting on working with ESRI (UK) at this level, Graham Heale, Property Underwriting Director of Royal & SunAlliance says:

“I see our relationship with ESRI (UK) as a partnership. They support us not only in terms of applications but in helping us with more strategic thinking. We work with a team of devleopers and project managers who have spent time with us to understand our business and objectives and that is key in providing a solution that meets our organisational goals now and in the long-term.”

www.esriuk.com

GeoConnexion UK