GeoConnexion UK > News > News Item
Diary Date Announcemen
02 August 2007, 10:37am
Pitney Bowes MapInfo, the leading global
provider of location intelligence solutions is hosting two half-day briefings, on Friday 17th and Tuesday 21st August at London's Tate Modern and The Lowry, Manchester respectively, to provide detailed insight on the UK's retail leaders' location risk strategies.
Location intelligence is the fastest and most effective way to help retail decision makers evaluate new retail sites, forecast sales,
target customer profiles, define store trade areas and scan for the best opportunities and markets to maximise profit.
"Pitney Bowes MapInfo has helped us to develop a good understanding of new markets quickly and easily and to make sound business decisions", Cheug Ng, Business Research Manager, Tesco plc.
Senior retail specialists from Pitney Bowes MapInfo will be demonstrating how location data and software can provide the confidence
retailers require to reach their most effective decisions about successfully developing retail networks in the UK.
The two half-day seminars will provide delegates with important insight into location intelligence strategies and how these solutions are reaping benefits for some of the country's biggest players. Subjects
will include:
* Driving customer insight and marketing decisions
* Increasing confidence in capital investment decisions and driving incremental benefit to your business
* Customer case studies on turning location risk into location reward
* Live demonstrations focusing on:
- Customer Profiling
- Retail Site Selection
- Market Opportunity Scanning
- Sales Forecasting
- Information publishing and sharing
The two events are taking place at:
The Tate Modern, London, 09.00-14.00, Friday, 17th August and The Lowry,
Manchester, 09.00-14.00, Tuesday 21st August 2007.
To register and for more information, go to www.mapinfo.co.uk/reward
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