deCarta-powered applications drive LBS revenue

07 December 2007, 7:38pm

Market Study Confirms deCarta as the Dominant Platform Provider for Wireless Location-Based Services Applications

December7, 2007 – deCarta, the leading supplier of software and services for the Location-Based Services (LBS) industry, has announced that recent market data clearly demonstrates that deCarta provides the enabling technology that powers the top applications among the largest US Wireless carriers including Verizon, Sprint Nextel and AT&T. Nielsen Mobile, a division of The Nielsen Company, recently released its third quarter Mobile Application Report on usage and revenue from wireless applications. In Nielsen Mobile’s report, LBS has grown to account for 58 percent of the total application revenue among the top four U.S. wireless carriers, up from 51 percent the previous quarter. In this fast growing market, 63 percent of LBS applications downloaded were running on deCarta’s technology. Furthermore, these applications drove 90 percent of wireless LBS revenue at these carriers.

These results demonstrate and reaffirm deCarta’s dominance as the preferred provider of LBS software platforms. Among the companies using the deCarta platform for wireless LBS applications are market leaders including Networks In Motion, TeleNav, Wavemarket and Loopt.

"Consumer demand and adoption of mobile LBS is rapidly accelerating, and underscores the market requirement for LBS application providers to create highly differentiated applications to capture consumer attention and market share,” said J. Kim Fennell, president and CEO of deCarta. “This recent study from Nielsen is a testament to the value deCarta’s platforms provide to our customers, like Networks In Motion.”

deCarta’s software platform gives LBS application developers the ability to quickly build applications that integrate a wide variety of map and data sources to provide complex mapping, routing and spatial search functions.

“Delivering compelling applications to the consumer has enabled us to be the first to exceed two million paid mobile phone navigation subscribers,” said Doug Antone, president and CEO of Networks In Motion. “deCarta’s software platform allows us to focus on our client/server technology and other components involved in bringing to market successful LBS applications.”

For more information about deCarta and its platforms, please visit www.decarta.com.

About deCarta

deCarta is the leading geospatial software platform that has enabled some of the industry's most successful Location-Based Services (LBS) applications such as those that have been deployed by Ask.com, Google, Verizon and Sprint Nextel. The company's unique, patented technology is ideal for high-volume LBS applications for use in Internet, mobile, personal navigation and enterprise applications where scalability, speed and reliability are vital. Its Drill Down Server geospatial software platform, Rich Map Engine, Hosted Web Service and Navigation SDK are preferred by application developers and service providers who also want the flexibility to customize map styles, utilize unique routing capabilities and self-brand. Some of deCarta's customers and technology partners have included AND, Appello, Ask.com, ATX, AutoTrader.com, Google, Hotels.com, Inrix, Local Matters, Maps.com, Motorola, Multimap, NAVTEQ, Networks In Motion, Rand McNally, SRC, Tele Atlas, TeleNav, TopTable.com and Zillow. deCarta is privately held and headquartered in San Jose, California with international offices in the UK and China. http://www.decarta.com.

deCarta, the deCarta logo are trademarks or registered trademarks of deCarta, Inc. in the United States and/or other countries. All other product or company names are trademarks or registered trademarks of their respective holders.

Contacts

Chris Bowden
Commercial Director, EMEA
deCarta
Tel: +44 (0)208 973 2474
Email: cbowden@decarta.com

www.decarta.com

Geo: International