deCarta Launch of Mobile Search Application

07 October 2009, 5:33pm

San Jose, California – October 7, 2009 – deCarta, the leading supplier of software and services for the Location-Based Services (LBS) industry, today announced the launch of deCarta Mobile Search, a brand-able mobile local search alternative to traditional Internet search engines, designed specifically for mobile operators, directory service providers, and handset manufacturers.

Similar to traditional search engines, deCarta Mobile Search provides maps, address finding, routing, directions, and freeform text search of local content from leading content providers. Examples include: restaurant reviews, weather, traffic, movies, events, news, yellow pages, and more. However, several features make deCarta Mobile Search a more compelling alternative for mobile operators, directory providers, and handset makers, including:

· The ability to add content and manage the way content is presented to users.

· Powerful spatial search algorithms that allow mobile users to find more relevant points of interest than the traditional search providers

· Look and Feel of a native application with the “write once, run anywhere” flexibility and rapid deployment of JavaScript.

deCarta Mobile Search is a full-featured and customizable application developed in JavaScript® to run inside W3C compliant widget runtime frameworks across a wide variety of handset brands, models, and operating systems. The deCarta Mobile Search widget connects to deCarta’s powerful LBS servers to provide a full mobile search experience that can be customized and differentiated with any form of geo-referenced content.

deCarta Mobile Search lets mobile operators, directory service providers, and handset makers take control of, and enhance, their user’s mobile search experience, local content, and business model.

deCarta’s first major customer for deCarta Mobile Search is T-Mobile, a division of Deutsche Telekom AG. T-Mobile will roll out deCarta Mobile Search in Q4, 2009 according to the local needs of each market. Initially launching in the UK, Germany, Austria, and the Netherlands, other operating companies will follow in the future.

deCarta

Geo: International