Wayfinder Navigator on Sony Ericsson W760

08 January 2008, 12:20pm

The award winning navigation software, Wayfinder Navigator, has been chosen by Sony Ericsson to be pre-installed on their recently announced Walkman phone W760. With one click on the navigation soft key the user gets instant access to navigation and turn by turn voice guided routing. The W760 Walkman Phone will be available in selected markets from Q2 2008.

The W760 was announced at the CES show in Las Vegas and is the first ever Sony Ericsson phone with GPS built-in, it will be available for purchase in Q2 2008. Wayfinder Navigator is preinstalled on the phone. The user can enjoy free trial of fully featured navigation up to 3 months which can be continued as subscription via Wayfinder's mobile shop directly from the device. Also, access to additional maps and services can be purchased via Wayfinder's Mobile Shop.

The W760 Walkman Phone provides strong platform for consumers to use Wayfinder Navigator with services, as in addition to in-build GPS, it has high-resolution 2.2 inches screen, stereo speakers and a global connectivity with tri-band HSDPA.

Wayfinder Navigator offers:

· GPS mapping in over 150 countries
· Turn-by-turn navigation in over 50 countries in over 20 languages,
· Power Search with selected local services and points of interest
· Current weather and
· Mywayfinder.com.

"Wayfinder has collaborated with Sony Ericsson to bring the benefits of cutting edge GPS technology to handsets. It is an honour for us that Wayfinder Navigator with Power Search joins Google Maps and Tracker on the W760 Walkman phone to debut the best in Location Based services", said Magnus Nilsson, CEO Wayfinder.

"Tele Atlas is very pleased to be part of this initiative. Together with Wayfinder we are striving to deliver the ultimate navigation experience based on the combination of our state of the art map technology and the Wayfinder Navigator application", says Jack Reinelt, COO EMEA for Tele Atlas.

For press material and more information, please contact:

Marianne OIsson, Corporate Communications Director
Phone: +46 (8) 555 176 11
Mob: +46 (0) 701 449 020
E-mail: marianne.olsson@wayfinder.com

www.wayfinder.com

Geo: International