Traffic.com and Skyward Mobile Launch Traffic.com2

07 January 2008, 5:09pm

Las Vegas, Nevada – January 7, 2008–Traffic.com, a NAVTEQ company, and a leading provider of traffic solutions to consumers and businesses, and Skyward Mobile, a leading developer of next-generation mobile applications, today announced the release of Traffic.com2GO™, a new mobile application that delivers real-time traffic updates, including congestion, travel times, construction and other incidents on U.S. city area roadways. In addition to a rich graphical interface, the application includes JamCast® audio traffic news reports. Traffic.com2GO is available to users from links on the Traffic.com site and is accessible directly at www.traffic.com/2GO.

Traffic.com2GO, powered by Skyward Mobile, is designed to provide robust, dynamic traffic content ideal for on-the-go commuters. The solution delivers an easy, enjoyable and engaging user experience, and features an intuitive graphic interface, automatic information refresh, and a user history that maintains lists of recently viewed roads and selected JamCast audio reports. Also provided are Jam Factor® congestion measurements that allow commuters to easily understand roadway traffic severity levels with a color spectrum and number scale from 1-10. With real-time traffic information at their fingertips, drivers will save time, reduce fuel costs, and avoid delays.

“We are excited about the release of Traffic.com2GO as it marks another milestone achieved in our mobile consumer product innovation.” said Barry J. Glick, Vice President, Consumer Markets for NAVTEQ. “The easy, quick access the application provides is ideal for drivers who need reliable and dynamic traffic planning tools.”

“We are delighted to work with NAVTEQ, the leader in traffic content, to develop the Traffic.com2GO service for the nation’s commuters,” said Jeremy De Bonet, founder and CEO of Skyward Mobile. “Our goal is to radically raise the bar of the user experience on mobile devices, and this solution achieves that. Traffic is a killer app for the mobile industry, and we are anticipating that this application will become ubiquitous throughout the country.”

Offered with a free 30-day trial period, this premium downloadable J2ME application is $2.99 per month when purchased directly from Traffic.com and Skyward Mobile. Traffic.com2GO will be demonstrated live in NAVTEQ’s CES Booth #36008 January 7-10, 2008, South Hall of the Las Vegas Convention Center, Las Vegas, Nevada.

www.navteq.com

Geo: International