Telmap first choice for mobile search users

13 January 2009, 12:43pm

London, 13th January, 2009: A new report from UK analyst firm Strategy Analytics has cited Telmap, a global leader in mobile search, mapping and navigation solutions, as users’ preferred navigation solution above competitors Nokia Maps, Garmin and TomTom. The report also revealed that more consumers are ready to adopt mobile navigation in the UK in preference to the in-car PND.

Highlights from the report revealed:

* Preferred solution - Telmap Navigator was the preferred navigation service compared to the TomTom GP 920 and Garmin nüvi710

* Better search - Telmap Navigator scored highly when searching general destinations and local points of interest

* Usability - Telmap Navigator and Garmin’s nüvi710 excelled at local search functionality owing to the ease of the user interface. Users found Telmap Navigator to be the fastest when searching and mapping (with an average of 1.2 clicks), which was fewer than either PND tested. Users cited Telmap’s ease of use and speed of searching general destinations and local points of interest as significant benefits over the competing products.

Comment from Oren Nissim, CEO, Telmap

“The report is testament to all our hard work these past few years in providing the most advanced mobile navigation experience in the market – whether that is versus PNDs or competing products such as Nokia Maps, Telmap is committed to lead, innovate and provide the best experience in search, mapping and navigation on mobile phones.

Telmap will make a number of exciting announcements at Mobile World Congress in February that will further reinforce how we are shaping the curve in navigation with the most advanced technologies to offer personalised and location based experiences.”

Telmap is the global provider of choice in mobile navigation for operators having garnered strategic partnerships with worldwide mobile operators/OEMs, Orange FT Group, Vodafone, SFR, The Carphone Warehouse, O2, AOL MapQuest, Sprint, ATT, and Vodacom.”

Telmap

Geo: International