

24 September 2009, 7:46pm
The European connected vehicle market is predicted to double by 2013 to result in a €6.2 billion market. And it's a proven fact that telematics equipped vehicles will sell twice as fast as vehicle without. We have identified that this exponential growth will be driven by the following key factors:
* Mandatory eCall Installation: The installation of eCall will become mandatory by 2010. Automakers plan to leverage this legislation to offer lucrative value-added telematics services. As a result, every single level of the telematics value chain stands to make real gains from this development.
* Consumer Interest in Connected Services: Users of connected vehicle services are set to grow from 400,000 to just over 5 million by 2015. Additionally, by 2015 there will be almost 20 million users of connectivity enabled automotive products. If leveraged correctly, this demand will transform the state of the telematics industry.
* Open Platform Technology: Following the announcement of the GENIVI Alliance earlier this year, several industry names have joined the alliance to develop open platform solutions. The evolution of this space will be play a pivotal role in attracting vertical markets to invest in telematics.
* Insurance Telematics: As insurers search for the right combination of telematics technologies and applications for the millions of personal vehicles on the road, they are increasingly likely to follow the path of mainstream telematics industry.
The next steps:
At Telematics Update we believe that the industry is at a crucial turning point and the facts cannot be contested. There is definitely potential for growth within this industry. However, the industry needs to develop robust business models and bullet-proof solutions.
So, how to strike the right alliances to develop solid business models and strategies?
All the key players and thought-leaders from the digital automotive, mobile and web industry will be at the annual Telematics Munich 2009 Conference and Exhibition (November 10th-11th, Munich, Germany).
The event has been created to help you capitalise on this magnificent demand, and will give you the tools to future-proof your telematics strategies to win next generation consumers.
You will hear from industry pioneers such as Audi, BMW, Daimler, Fiat, Ford, Toyota & Nissan, Google, Yahoo!, Nokia, TomTom, Garmin amongst several others.
Over 300 senior-level telematics executives have already confirmed thier attendance for the event.
Follow the links below to find out more or to register for the confetence.
Conference registration and pricing information

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The, European, connected, vehicle, market, is, predicted, to, double, by, 2013, to, result, in, a, €6.2, billion, market., And, it\'s, a, proven, fact, that, telematics, equipped, vehicles, will, sell, twice, as, fast, as, vehicle, without., We, have, identified, that, thisMore…
Mike Small
Member of the London Chapter of ISACA, the Information Systems Audit & Control Association (www.isaca.org)