15 February 2008, 12:35pm
Hertogenbosch, Netherlands, February 15, 2008 - Tele Atlas, today announced the
signing of a strategic agreement with Cadtech, a Moroccan company specialising in geographical information systems and geolocalization applications, to enable the development of digital maps for Morocco and the North African region. Through the agreement, Morocco will be the first country in the region to be connected directly with Tele Atlas' European digital map databases, allowing navigation from any point in Europe to this country.
Demonstrating its commitment to consistently enhance and expand its digital map offerings for its partners, including manufacturers of
navigation systems and mobile phones, Tele Atlas will work with Cadtech to connect digital maps of Europe and Morocco, a North African country which is currently experiencing very strong economic development.
Through this collaboration between two major industry players, the first version of the database, which will be designed to deliver first-rate GPS navigation services such as personal navigation devices (PND), onboard GPS systems and geolocalization services.for the Moroccan market, is scheduled to be available in Q2 2008.
All large towns and significant points of interest (POIs) will be integrated in the navigation databases. The first version will
represent coverage of approximately 70,000 kilometres, with five Moroccan towns included: Casablanca, Fez, Marrakech Rabat, and Tangiers,
and will include 1,600 POIs. Additional towns and POIs will be included in subsequent versions.
According to Jack Reinelt, COO & Managing Director of Tele Atlas Europe, Middle East and Africa, this new partnership marks an important
new stage for the development of Tele Atlas in North Africa, "It is clear to Tele Atlas that Morocco and the North African region have
excellent growth potential and represent a strong business opportunity in the coming years. Also, given the proximity to the European continent we wanted to extend our high quality map coverage into this region
quickly so that our partners can build this capability into their products. With this agreement, Morocco will enter the digital navigation era and we envision this will be a facilitating factor in its economic
developmentť.
Chemsedine ould SIDI-BABA, co-CEO of Cadtech adds, "I am delighted to have succeeded in such an agreement that will benefit the two enterprises. Cadtech will now be able to leverage Tele Atlas expertise; and at the same time, will allow Tele Atlas to connect the
European continent with an African country for the first time. This first stage seems natural to us, since geographically, Morocco is the country closest to Europe; considering its continued growth, this country will represent strong potential in terms of economic development, with 10 million tourists by 2010, more than 100,000 cars sold each year. We are very proud to partner with Tele Atlas.

Each month we select a hot topic and a leading figure in the industry to write about it.What message are we sending to senior level decision makers about the importance and value of Spatial Data Infrastructure - SDI - if we keep misrepresenting what SDI is or is all about?
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