SiRF Unveils Strategy and LBS Enabling Platform

24 October 2007, 7:32pm

October 2007 - SiRFecosystem and SiRFstudio Platform Holds Promise to Enable a True "Locative Experience" on Every Mobile Device

At the LOCATION 2.0 Summit in San Francisco, CA, SiRF Technology Holdings, Inc. unveiled its SiRFecosystem strategy and introduced SiRFstudio, a standards-based, end-to-end location services enabling platform that is designed to simplify and speed the development and deployment of location-aware applications across a broad range of mobile devices. SiRFstudio holds the promise of creating a true "locative experience" for users by making location an intrinsic and useful part of every mobile device, combining with and enhancing the native applications people use the most - from calling, messaging and browsing to address books, calendars and email - and making location more relevant to the real-world tasks and activities users engage in with their mobile devices. SiRFstudio supports SiRF's long term strategy for growth and is designed to expand LBS into mobile and wireless devices.

SiRFstudio is a superset of the JSR-179 location API, supporting multiple integrated development environments such as Java Wireless Toolkit 2.3, and offers software developers easily accessible, standard APIs for accessing location capabilities across multiple devices, operating systems and location technologies, allowing them to incorporate advanced location features without having to concern themselves with the underlying hardware or invest in implementing an end-to-end location solution. SiRFstudio can be built into mobile devices by OEMs and ODMs, providing a rich, standardized location environment they can use to location-enable their native applications and create a true, out-of-the-box locative experience for users while making location information on their devices easily accessible to the global software development community. Service providers can use SiRFstudio either locally or as a hosted solution to quickly launch multiple LBS applications and boost ARPUs while gaining the flexibility to seamlessly route geospatial data from multiple providers for true geospatial mobility server (GMS) roaming.

"As part of our overall SiRFecosystem strategy to accelerate the development of exciting new location aware applications and content, SiRFstudio provides one of the key missing link needed to bring the power of location to everything people do with their mobile devices," said Kanwar Chadha, founder and vice president of marketing for SiRF. "By providing a complete enabling platform and a unifying framework for application development, we can help accelerate the deployment of location enabled services, furthering our vision of bringing the benefits of location technology to billions of consumers worldwide."

Today the revenues wireless service providers receive for voice services far exceed those they receive for data services. In contrast, in the U.S. and many other countries, wire-line data revenues already exceed voice revenues, and wireless service providers are understandably eager to close this gap. SiRF believes wireless data revenues will follow a similar trend, and that location will be a key contributor in closing this revenue gap by providing the "critical context" to mobile content.

SiRFstudio is part of the SiRFecosystem, a comprehensive suite of tools and resources to speed development, testing, deployment and marketing of LBS applications that drive higher ARPUs and provide a compelling locative experience for users. More than one hundred companies worldwide are already participating in the SiRFecosystem LBS developer community, creating unique LocativeMediaTM applications and services.

SiRFstudio client and server software is available now. Please contact SiRF for more information and specific details.
www.sirf.com

www.sirf.com

Geo: International