Quova Provides WiredMinds Location Intelligence

24 November 2008, 11:39am

London, UK. - 24th November, 2008 - Quova, Inc., the leading provider of Internet geolocation data services, today announced that WiredMinds, a provider of software tools that monitor complex multi-server environments, has integrated Quova's GeoPoint IP geolocation data into their Web analytics software application. This provides Website owners with numerous details about the customers visiting their Websites, and adds an additional analytical tool to help understand the effectiveness of their online efforts.

Serving customers such as KnowOne AG (Online Dating Community), Reed Publishing Group and OSRAM GmbH from offices in Stuttgart, London and San Francisco, WiredMind's Web analytic software tracks the behaviour of visitors to a Web site from their first click on a banner advertisement to the check-out process. This allows Web owners to analyse things like which products and product types are viewed most frequently, which products are placed in the shopping basket and which are finally purchased.

By adding Quova's IP geolocation data into the WiredMinds application, the location of the Web visitor is identified initiating behavioural targeting to dynamically serve relevant localized content and advertising to the user.

"Without the IP geolocation technology, our company simply couldn't function. It has become an indispensable part of the running of our business," said Sascha Buhr, CEO, WiredMinds AG. "We track several million clicks a day and any misleading data would spell disaster. We test the authenticity and accuracy of Quova's data on a daily basis and it has yet to let us down."

WiredMinds also leverages Quova's IP geolocation data to detect online transaction fraud which has been well received by the company's 4,000 financial customers in Germany.

Quova

Geo: International