03 August 2007, 12:48pm
Thalwil, Switzerland, and Berlin, Germany – August 3, 2007 – Navilock, the German positioning products manufacturer, has chosen a GPS chip developed by u-blox, the leading Swiss provider of GPS receiver technology, to power a high performance Bluetooth GPS mouse.
Navilock's BT-451 mouse acts as an external GPS receiver with its own power source that wirelessly connects to Bluetooth-enabled devices such as PDAs, mobile phones and UMCPs. Bluetooth-enabled devices only connect to it when positioning functionality is required, optimizing battery times for both the GPS mouse and the device connecting to it. The BT-451 also boasts excellent tracking performance due to its powerful antenna, which greatly outperforms the smaller antennas typical of GPS receivers integrated into consumer handheld devices, and is small enough to slip into a pocket or attach to a belt clip.
"This is an extraordinarily elegant solution that addresses simple user requirements in a small, practical product and overcomes many of the limitations of traditional device-based positioning," said Armin Boeshenz, Area Sales Manager for u-blox. "By placing our state of the art GPS technology in a portable external product combined with an optimized antenna
design, the BT-451 provides extremely reliable positioning in a range of environments for extraordinarily low power usage."
u-blox’ high sensitivity ATR0635 GPS single chip, with award winning SuperSense® indoor GPS functionality, makes the BT-451 capable of accurately tracking outdoors as well as indoors, where most GPS receivers lose the much
weaker indoor signals.
"Customers are tired of lousy GPS performance. We chose u-blox' GPS chip because its high sensitivity receiver ensures uninterrupted, accurate tracking even in the most challenging signal environments. We are delighted to have found such a reliable, high-performance GPS receiver for our products," said Frank Kautz, Product Manager at Navilock.
The BT-451 is available at major retail stores across Europe. Visit www.navilock.com for details.
About u-blox
u-blox is an international company headquartered in Switzerland, with sales
organizations in the Americas, Europe and Asia. Founded in 1997, u-blox develops leading positioning technology, products and services based on Global Navigation Satellite Systems (GNSS), including GPS and Galileo, for the automotive and mobile communications markets. For more information, please visit www.u-blox.com.
About Navilock
Navilock is a registered brand of the Tragant Handels- und Beteiligungs GmbH headquartered in Berlin, Germany with sales offices in Taipei, Taiwan. Navilock manufactures accessories for PDAs, PNAs, notebook and car PCs, and develops software solutions and electronic maps. Navilock products are sold through established distributors and retailers. For more information, please
visit www.navilock.com
u-blox Contacts
Armin Böshenz, Area Sales Manager
phone: +41 (44) 722 74 31, e-mail: armin.boeshenz@u-blox.com
Alicia Montoya, Marketing Communications Manager
phone: +41 (44) 722 74 86, e-mail: alicia.montoya@u-blox.com
Navilock Contacts
Frank Kautz, GPS Solution Product Manager
phone: +49 30 845908 19, e-mail: kautz@navilock.de
Mandy Lee, International Sales Manager
phone: +886 2 89192328 15, e-mail: mandy.lee@navilock.com.tw
.gif)
Each month we select a hot topic and a leading figure in the industry to write about it.What message are we sending to senior level decision makers about the importance and value of Spatial Data Infrastructure - SDI - if we keep misrepresenting what SDI is or is all about?
In previous editorials in this magazine I have touched on various SDI issues, especially now that the pan-European SDI has achieved a legally mandated status within the European Union's 27 Member States. Yet I fear that the Geographic Information community - or communities, for there are many - continue to… More…
Roger Longhorn