NAVTEQ's Digital Terrain Model & Satellite Imagery

23 August 2007, 4:38pm

NAVTEQ (NYSE:NVT), a leading global provider of digital map data for location-based solutions and vehicle navigation, has announced the launch of Digital Terrain Models and Satellite Imagery which enable richer, more realistic map display in location-based and navigation applications. These are in addition to 2D Footprints, 3D City Models and 3D Landmarks.

Digital Terrain provides three dimensional elevation data which reflects the relative height of the earth’s surface. This is further enhanced with texture and colours to help people better understand where they are in relation to surrounding natural landmarks.

Satellite Imagery adds realism to map displays and when used in navigation and location-based systems, helps people more easily orient themselves. It has a consistent look and worldwide feel, creating a more seamless effect and enabling global use for large scale applications.

The combination of these new types of visual content enables system displays to offer a real world representation which is being demanded by sophisticated consumers with increasing expectations for realistic navigation experiences. Both products are available worldwide and include names and features from the NAVTEQ digital map which add context.

”Reaction to our existing visual content has been very positive so far. With the addition of Digital Terrain and Satellite Imagery, customers of the NAVTEQ Map will now have even more flexibility to add realism and context to map displays” said Cliff Fox, SVP Map Division of NAVTEQ. “Navigation and location-based applications using our visual content suite will provide users with increasingly useful and realistic map displays to make sense of an ever changing world.”

NAVTEQ has geo-referenced these two new layers of visual content to its map which give application developers flexibility to implement it in a way which is relevant to their customer base and system capacity. In keeping with NAVTEQ’s single database specification, the visual content is in a consistent global format to help improve time-to-market and application development timing.

Further additions to the range of NAVTEQ visual content are expected.

About NAVTEQ

NAVTEQ is a leading provider of comprehensive digital map information for automotive navigation systems, mobile navigation devices, Internet-based mapping applications, and government and business solutions. NAVTEQ creates the digital maps and map content that power navigation and location-based services solutions around the world. The Chicago-based company was founded in 1985 and has over 3,000 employees located in 168 offices in 30 countries.

www.navteq.com

Geo: International