NAVTEQ Unveils Content Showcase Beta at NAVTEQ.com

12 May 2009, 1:35pm

Chicago – May 12, 2009 – NAVTEQ, the leading global provider of digital map, traffic and location data for in-vehicle, portable, wireless and enterprise solutions, announced today the beta launch of a new NAVTEQ.com showcase featuring robust maps, real-time traffic and dynamic location content. The people who drive the roads of the world to make the map of the world, now enable site visitors to explore a wide array of NAVTEQ resources at NAVTEQ.com.

For businesses looking for examples of location based content which meet the needs of today’s application developers, content providers and their end-users, NAVTEQ.com is the source for the most comprehensive and accurate geographic database products.

NAVTEQ.com showcase content includes:

1. The Freshest Version of the NAVTEQ Map: the most recent version of the NAVTEQ® map in 77 countries.

2. Point Addressing: point addressing in five countries (U.S., Russia, Czech Republic, Singapore and Australia) showcasing increased precision of locations/ destinations through point addressing.

3. Junction Views & Sign As Real: over 9,000 junction views across Western Europe and North America. Junction views assist with complex manœuvres and are displayed on the map.

4. Branded Icons: data and brand icons for easier user orientation and retailer prominence.

5. 2D Footprints: 2D footprints for almost 200 cities in Europe and North America.

6. Satellite Imagery: worldwide satellite imagery.

7. Enhanced Elevation Contours: worldwide Elevation Contours for use across customer applications.

8. Transit Access / Transit Stops / Taxi Stands: transport stops, transport access data (entrances and exits to transport stops) and taxi stand data in cities that offer NAVTEQ Discover Cities.

9. Real-time Traffic Data: real-time traffic for all 64 markets in North America with live traffic. This is shown on all map displays in North America.

10. Integration of Map Reporter: Map Reporter, capturing community feedback essential to maintaining the quality of the NAVTEQ map.

“We created an easy-to-use experience to showcase to our customers, developers and partners the breadth and depth of NAVTEQ’s offerings,” said John MacLeod, executive vice president for NAVTEQ. “The new beta site features fresh data, new products and innovative ways to utilise our mapping products. We hope that the NAVTEQ.com experience sparks new ideas and implementations in the industry.”

NAVTEQ.com is the destination for businesses looking for location based content and is accessible in six languages, English, German, French, Italian, Spanish, and Dutch. Since 1985, NAVTEQ has set the industry standard for high-quality accurate data. Today, NAVTEQ is the most widely used map for navigation* and is used an estimated 100 million times every day.

* Based on GPS-based, in-vehicle and portable route guidance devices purchased in the U.S. and Europe since 2000.

NAVTEQ

Geo: International