

16 February 2009, 9:17pm
Mobile World Congress, Barcelona, Spain. Stand 1G45 Hall 1 – February 16, 2009 – NAVTEQ, a leading global provider of digital map data for location-based solutions and vehicle navigation, announced an agreement with Autoroutes Trafic, a partnership of nine French motorway operators, for French traffic data that will become a key component of the NAVTEQ Traffic real-time traffic offering in France.
NAVTEQ Traffic is a comprehensive data gathering, aggregation and quality-tested solution that links up-to-the minute traffic information to map data. It enables wireless transmission directly to vehicle on-board navigation systems, personal navigation devices and cell phones. NAVTEQ Traffic delivers detailed information about road construction, the speed that traffic is moving and incidents such as accidents, allowing navigation devices and drivers to make smart routing and re-routing decisions.
NAVTEQ Traffic is currently available in North America and Germany and is expanding its traffic product portfolio to include additional European countries, including France. NAVTEQ’s strategy allows customers to access comprehensive real-time traffic information for European countries from a single source, versus the multiple suppliers required currently.
Autoroutes Trafic, formed in 2003, is the sole source of proprietary traffic data on more than 9,000 kilometres of French motorways and broadly licenses its data to service providers in France to disseminate this information to the general public and to commercialise the content. This traffic data includes:
· Flow data from fixed sensors installed on motorways and within public road networks in urban areas
· Incident data which is provided exclusively by the motorway operators’ patrol and safety services organizations.
NAVTEQ Traffic, preferred in North America by leading companies for its complete and comprehensive traffic solution, will combine this French sensor and incident data with GPS probe (GPS-enabled commercial and consumer devices) and other NAVTEQ-collected information utilising its highly-advanced, proprietary NAVTEQ Smart Traffic Processor™, which merges and optimises multiple sources of traffic data to provide accurate, high-quality real-time traffic information for travellers. NAVTEQ Traffic data will be commercially available in France in the first half of 2009.
“We're committed to working with global leaders, such as Autoroutes Trafic, to provide our very successful NAVTEQ Traffic solutions in Europe, “ said Howard Hayes, vice president for NAVTEQ Traffic. “This agreement represents another step in our dedicated effort to become the most trusted single source for European traffic, offering European commuters quality traffic information that will save them time and money.”

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Mobile, World, Congress,, Barcelona,, Spain., Stand, 1G45, Hall, 1, –, February, 16,, 2009, –, NAVTEQ,, a, leading, global, provider, of, digital, map, data, for, location-based, solutions, and, vehicle, navigation,, announced, an, agreement, with, Autoroutes, Trafic,, a, partnership, of, nine, FrenchMore…
Mike Small
Member of the London Chapter of ISACA, the Information Systems Audit & Control Association (www.isaca.org)