11 February 2008, 3:45pm
Fira de Barcelona, Spain, stand 1G45 – February 11, 2008 – NAVTEQ (NYSE: NVT), a leading global provider of digital map data for vehicle navigation and location-based solutions, today announced an agreement with PTV AG covering the use of PTV traffic data for the development of NAVTEQ Traffic Patterns in Germany.
PTV AG will provide NAVTEQ with data which quantifies the traffic flow averages for arterial roads within Germany. The data is based on the comprehensive and innovative traffic model developed by PTV, which is continually validated with sensor and probe data. NAVTEQ will use proven proprietary technology to geo-reference, enhance and optimise this data for inclusion in the NAVTEQ Traffic Patterns Germany product.
NAVTEQ Traffic Patterns is a database of average traffic flow velocity for roadways geo-referenced to the NAVTEQ map database. Traffic Patterns provides the foundation for predictive traffic applications, offering developers enhanced alternate route features and more accurate drive time estimates for logistics and navigation products.
“PTV and NAVTEQ have worked together for many years on a variety of initiatives,” noted Hans Hubschneider, CEO and spokesman of the board for PTV AG. “We know that NAVTEQ insists on high quality dynamic traffic data for their European coverage expansion. PTV will help provide insight and local expertise to support this launch.”
“With NAVTEQ Traffic’s continuing success in North America, it is our goal to build on this success in Europe by offering innovative products based on agreements with industry leaders like PTV,” explained Howard Hayes, vice president for NAVTEQ. “An example of an innovative product using Traffic Patterns is our recently launched ‘Fastest Drive Now’ feature at www.traffic.com. It calculates the most ideal route taking into consideration time of day, real-time traffic conditions, and historical traffic patterns.”
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Each month we select a hot topic and a leading figure in the industry to write about it.What message are we sending to senior level decision makers about the importance and value of Spatial Data Infrastructure - SDI - if we keep misrepresenting what SDI is or is all about?
In previous editorials in this magazine I have touched on various SDI issues, especially now that the pan-European SDI has achieved a legally mandated status within the European Union's 27 Member States. Yet I fear that the Geographic Information community - or communities, for there are many - continue to… More…
Roger Longhorn