NAVTEQ Secures Business Arrangement With Samsung

30 April 2009, 9:55am

NAVTEQ, the leading global provider of digital map, traffic and location data for in-vehicle, portable, wireless and enterprise solutions, announced that it has signed an agreement to supply NAVTEQ map data and content to Samsung Electronics Co. Ltd., the world’s second largest mobile manufacturer.

Samsung Electronics will have access to all 76 countries in the NAVTEQ map database. The agreement also allows Samsung Electronics the rights to utilise NAVTEQ content including Visual Content, Speed Limits, Extended Lanes and NAVTEQ Discover Cities™ - a portfolio designed to enhance navigation device functionality.

· Visual Content: improves orientation through a 3D display of prominent landmarks and 3D city models;

· Speed Limits: facilitates improved arrival times, information about maximum road speed and warnings of potential speed violations;

· Extended Lanes: expands the capability to guide drivers into the correct lane at complex junctions;

· NAVTEQ Discover Cities™: enables orientation and navigation on foot and via public transport systems.

Samsung Electronics will launch the Samsung I8910 HD (OmniaHD) with NAVTEQ® Map and content in Europe in May. The GPS-enabled Samsung I8910 HD will offer drivers an enriched navigation experience through enhanced visual content such as 3D landmarks and 3D city models. It also offers advanced navigation with speed limits and extended lanes. More uniquely with NAVTEQ Discover Cities™ on Samsung I8910 HD, urban travellers will be able to take full advantage of their surroundings and be helped from place to place with a variety of routing options. In addition, the Samsung I8910 HD incorporates a social networking functionality which also utilises NAVTEQ map data and content. It allows users to find their friends online and determine the quickest way to route or walk to them. The local POI search capability can also be used to find places recommended by friends.

“By providing end users with an intuitive, unrivaled mobile experience based on state-of-the-art technology, Samsung has remained one of the leaders in the mobile industry. This agreement with NAVTEQ will enable us to continually provide users with the most powerful mobile experience possible.” said Wonsik Lee, vice president of research & development planning and partnership, Samsung Electronics.

“We are very pleased to be selected as the map supplier to Samsung, one of the world’s leading handset manufacturers,” said Jeff Mize, executive vice president, sales, NAVTEQ. “Samsung is focused on delivering a superior user experience and NAVTEQ is uniquely positioned to support it through innovative map content and leading edge location-based services.”

NAVTEQ

Geo: International