NAVTEQ Map Data Supports MICROVISION System

28 April 2008, 2:58pm

NAVTEQ (NYSE: NVT), a leading global provider of digital map data for location-based solutions and vehicle navigation, has been chosen to provide street level mapping data to support the MICROVISION marketing information and modelling system from sister companies EuroDirect and GMAP Consulting.

MICROVISION, which is used by many blue chip companies in the retail, leisure, financial, utilities and automotive arenas, combines powerful profiling, drive time analysis, territory management, mapping, reporting and modelling technology into a single product. The integration of accurate, street level NAVTEQ mapping brings added value by supporting the visualisation and targeting of micro segments. Marketers are now able to take advantage of the improved level of mapping right across Europe and develop more precise locational insights.

Leanne Davidson, Head of Product Management for EuroDirect and GMAP Consulting commented, “MICROVISION provides a market leading GIS system for both Marketers and Network Planners and is used by hundreds of companies across the world in the development of their sales, marketing and operational strategies. The inclusion of NAVTEQ data - which is produced to a single global specification - means we can now offer our clients the very best in street level mapping, whether they are working in the UK or in overseas markets.”

Additionally MICROVISION users will be able to visualise at street level the results of many other different geomarketing analyses such as the location of new stores; the extent of a store catchment area; or sales canvassing areas ‘Walkrounds’ for example.

“Ideally, the street level mapping that NAVTEQ data provides will give MICROVISION customers an effective edge”, explained Peter Beaumont, NAVTEQ Customer Marketing Director Enterprise Europe, “as it assists them in identifying potential customers, improving sales networks and targeting niche segments in the local market."

www.navteq.com

Geo: International