NAVTEQ Demonstrates Leading Edge LBS Applications

30 March 2009, 12:42pm

Las Vegas – March 30, 2009 – NAVTEQ, a leading global provider of digital map data for location-based solutions and vehicle navigation, will unveil its latest LBS offerings at International CTIA Wireless 2009. The NAVTEQ stand features an impressive line-up of products and services, along with a Presentation Theatre demonstrating LBS solutions from NAVTEQ and industry experts.

NAVTEQ products and demonstrations include:

* NAVTEQ Content Store: See the capabilities of the one-stop online shop which allows consumers to electronically order and purchase existing updated map products that can also be stored on USB and SD cards. In addition to the latest maps and map updates, a wide variety of content products can be downloaded or activated directly on end users’ devices.

* Dynamic and Rich POI Content: A live demonstration will feature content which brings the map to life with data feeds providing real-time information end-users want and need on air travel status and fuel prices. The company’s Rich POI Content portfolio provides relevant information about POIs, such as travel/leisure guides from trusted brands and expert user communities.

· NAVTEQ LocationPoint™ Advertising: The mobile location-based advertising service offers location aware applications and devices a turnkey approach to enable advertisers to reach and engage consumers where and when they are making shopping and purchasing decisions. For more information on NAVTEQ LocationPoint advertising, please visit www.NN4D.com/LBA

* NAVTEQ Network for Developers™ (NN4D): Developers will gain an understanding on how to create and launch innovative location-enabled mobile applications using NN4D’s full suite of resources including APIs, technical documentation, and tools provided by NAVTEQ and partners.

* NAVTEQ Global LBS Challenge®: Get a sneak peak at the 14 Americas finalist companies competing for their share of a global prize pool valued at $5.5 million. Visit the NAVTEQ booth for highlights of each contestant’s mobile location-based application. The winners will be announced at an awards ceremony held at CTIA on Thursday, April 2nd at 3 :00pm (Room N258/260).

· The Pedestrian Experience: The stand will feature NAVTEQ Discover CitiesTM which extends the power of the NAVTEQ map with an integrated package of pedestrian-centric attributes, such as paths and footbridges, necessary to optimise pedestrian routing. In addition, it includes extensive public transit information which helps navigation systems deliver a variety of route options to users – including routes entirely on foot, or portions of involving public transport. Other content enabling a robust pedestrian experience includes visual content such as 3D Landmarks that provide recognisable waypoints to aid in orientation and navigation.

· NAVTEQ Traffic™ and NAVTEQ Traffic Patterns™: Kiosks will feature the Traffic services recognised as the leading source for real-time North American traffic delivery, providing comprehensive and reliable up-to-the-minute information. NAVTEQ Traffic™ offers reliable routing and an accurate picture of real-world traffic conditions to help travellers make the best traffic routing and re-routing decisions.

· NAVTEQ TrafficOne® Solutions: Experience firsthand the turnkey and custom solutions that deliver tools, services and content for web and mobile traffic products enabling a comprehensive suite of real-time commuter services.

· NAVTEQ Traffic.com®: NAVTEQ has unveiled a new look and enhancements for its NAVTEQ Traffic.com® website at www.traffic.com. The new site design and improved features include a streamlined user interface, a location-aware homepage, a real-time traffic news ticker, and one click “save this drive” buttons. These site enhancements make it faster and easier for drivers to get more of the accurate, real-time traffic information they need to improve daily commutes and leisure road travel.

· Visual Content: View the NAVTEQ Visual Content product portfolio which allows customers to differentiate their navigation and location-based service applications. Visual Content includes: 3D Landmarks, 3D City Models, Enhanced 2D Footprints, Satellite Imagery, Digital Terrain Model, Enhanced Elevation Contours.

In addition to NAVTEQ products and services, the stand will feature kiosks from NAVTEQ customers:

· MapQuest: MapQuest® 4 Mobile, an easy to use application for BlackBerry Smartphones that includes the unique “My Places” feature allowing users to access saved maps and routes from MapQuest.com. Additionally, MapQuest ® Navigator will be highlighted providing turn-by-turn voice-guided directions with options including a 3D map environment, live traffic, walking directions and more.

· Networks in Motion: AtlasBook Navigator Reference Platform, a wireless navigation and hyper local search platform that provides voice-prompted directions, traffic and weather conditions, fuel prices and millions of points of interest.

· Telmap: Telmap5, the world’s first personalised Location Companion empowers mobile operators to offer a true and valuable location experience, one that is rich, personal, local and flexible.Telmap5 integrates innovative and patented technologies: Telmap Active Interface™, Telmap Active Search™ and Telmap Active Widgets™.

NAVTEQ will also have a Presentation Theatre on the stand which will have live presentations highlighting a broad scope of NAVTEQ’s location-enabled products and services and how they impact the daily lives of consumers. NAVTEQ has invited several companies to highlight their LBS-related offerings to CTIA attendees. These companies include past Global LBS Challenge success stories such as Group Medianet, LiveCast, LOC-AID, Proxpo, Inc, and uLocate (Where.com), as well as NN4D Partner Zone sponsors deCarta, DigitalGlobe and Wavemarket.

NAVTEQ

Geo: International