NAVTEQ Chosen by Navman in Australia

27 May 2009, 1:30pm

Sydney, Australia – May 27, 2009 – NAVTEQ, the leading global provider of digital map, traffic and location data for in-vehicle, portable, wireless and enterprise solutions, today announced an agreement that Navman will use the NAVTEQ® map of Australia in its entire range of portable navigation devices. NAVTEQ has already been powering the full range of Mio devices since the end of last year. Under this new agreement, NAVTEQ will be the preferred map supplier for MiTAC, the company who owns Navman, Mio and Magellan in Australia.

The relationship between NAVTEQ and Navman in Australia began in October 2008 when Navman first selected NAVTEQ to supply map data and content for its premium S-Series Platinum devices. Navman, widely recognised as a pioneer of portable, in-car satellite navigation devices, is a top three vendor of personal navigation devices across Europe*. In Australia, Navman has held the position of Australia’s best selling brand in four of the last six years.

In addition to the industry leading NAVTEQ map, Navman will deploy additional new NAVTEQ content such as:

· Lonely Planet for NAVTEQ: Travel Guide, which provides trusted insight from expert Lonely Planet writers for points of interest, helping end-users make decisions on where to stay, eat or spend their leisure time. The Lonely Planet travel guide content is matched to the NAVTEQ Map to provide positive navigation experiences;

· Speed Limits that enable applications to warn users against violation of traffic restrictions and provide information about maximum speeds on a road.

“We recognise that NAVTEQ plays an important and integral role in differentiating Navman’s product offerings in Australia. Given the company’s superior map data and content rich navigation services, we are confident that NAVTEQ will fulfill our requirements for fresh, innovative and rich map data and content. We look forward to our continued relationship with NAVTEQ.” said Wendy Hammond, marketing director, Navman.

“As Navman is one of Australia’s leading innovators of high-quality navigation, we are very pleased to be selected as its preferred map supplier. NAVTEQ and Navman have built a strong relationship based on the common goal of bringing the best navigation experience to Australian consumers,” said Kirk Mitchell, director, business development, NAVTEQ. “We are constantly looking to launch a variety of new and exciting map features to our customers in Australia to help differentiate their product portfolio.”

NAVTEQ

Geo: International