Mobile Data Revenue Will Double in Spain by 2014

17 April 2009, 1:12pm

CAMBRIDGE, Mass., April 17 - Despite Spain's pronounced economic slowdown, its telecom market will see mobile data revenue double within the next five years, driven by an uninterrupted expansion of mobile data and Internet-based services, according to a new report from Pyramid Research, the telecom research arm of the Light Reading Communications Network.

Communications Markets in Spain offers an incisive profile of the country's converged telecommunications, media, and technology sectors based on proprietary data from our research in the market. It provides detailed competitive analysis of both the fixed and mobile sectors, tracks the market shares of technologies and services, and monitors the introduction and spread of new technologies such as WiMax, IPTV, and VoIP. Published annually, this executive study provides a comprehensive view of the Spanish communications market by analyzing key trends, evaluating near-term opportunities and assessing upcoming risk factors. Download an excerpt of this new report at the link below.

The Spanish telecom market generated US$42.9 billion in 2008, accounting for 11.7 percent of the total telecom service revenue generated in 2008 by the 10 largest markets in Western Europe, notes Stela Bokun, analyst at Pyramid Research and author of the report. "While Spain is likely to suffer a more pronounced economic slowdown through the first half of 2010 due to the global economic crisis, it will record higher GDP growth rates through 2014 than most other markets in the region," she says.

Telecom revenue will likewise grow faster, driven by an uninterrupted expansion of mobile data services and Internet-based services. "Mobile data revenue will more than double from $4.1 billion in 2009 to $8.3 billion in
2014," says Bokun. "Mobile data ARPS, which accounted for 15 percent of the total in 2008, will grow considerably over the next five years, accounting for 28 percent of the total ARPS in 2014," she adds.

"Remote connectivity and infotainment service revenues are expected to skyrocket, driven by operators' efforts to boost adoption of advanced data services," Bokun says. "Vodafone, for example, currently offers a 15-day free trial and two months of service free for clients who sign up for its mobile broadband service," she explains. "Similarly, Orange offers all new subscribers the same service at a 60 percent discount for the first three months."

Communications Markets in Spain is part of Pyramid Research's Africa and the Middle East Country Intelligence Report Series. Pyramid Research's premium Country Intelligence Reports are the industry's best available analysis on market trends, regulatory environments, and competitive dynamics for 60 countries worldwide.

Report excerpt

Pyramid Research

Light Reading Communications Network

Geo: International