Geo: International > News > News Item
MetaCarta's new NewsMap Service
24 December 2007, 10:10am
MetaCarta, Inc., a provider of geographic search and referencing solutions, announced MetaCarta NewsMap service, a new, hosted service that allows online media outlets to display maps that show the places mentioned in their news stories. Users and businesses, such as financial institutions, media organization and corporate entities, can now visualize breaking news, based on where it is happening, and anticipate how news events will impact financial and business markets. MetaCarta NewsMap is intended to draw users back to the publisher's site for repeat visits, increasing user frequency and page views metrics, enabling publishers to better capture advertising dollars and maximize advertising rates. Reuters is the first media company to use MetaCarta's NewsMap service, deploying it on Reuters.com. When a visitor to Reuters.com views a U.S. news story, the NewsMap appears next to the story.
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Each month we select a hot topic and a leading figure in the industry to write about it.What message are we sending to senior level decision makers about the importance and value of Spatial Data Infrastructure - SDI - if we keep misrepresenting what SDI is or is all about?
In previous editorials in this magazine I have touched on various SDI issues, especially now that the pan-European SDI has achieved a legally mandated status within the European Union's 27 Member States. Yet I fear that the Geographic Information community - or communities, for there are many - continue to… More…
Roger Longhorn
