MapChart goes Scandinavian

01 November 2007, 10:56am

Norpost - a leading postal service company from Norway announces a value added web service. Dedicated to business customers, the new business mapping solution is a perfect tool to simplify requests for unadressed direct marketing campaigns.

Norpost AS, a Norwegian specialist in customer oriented door drop marketing, leaflet distribution and spatial segmentation services is offering its customers an online geoinformation system for campaign planning. By using the new technology of the German MapChart GmbH customers in Norway are now able to select in a fast and easy way target and distribution areas together with the latest houshold figures. The MapChart Stage technology is an Application Service provided with software and updated maps. The Software and mapping data is hosted with a high performance and was integrated from the MapChart server directly in the Norpost web project. Based on the coporate design of the Norpost web service the application was customized accordingly concerning colors, language, interface design and handling.

Advantages for the customers of Norpost are faster ordering process of marketing services, transparent information on the demographic structure in Norway and current display of the postal code areas for the planning of the distribution areas. Customers can reach this new mapping service at http://www.norpost.no/kart.html.

About Norpost AS

Norpost AS has become the largest private nationwide direct mail company in Norway since its establishment in 1984. The focuses on customer service, high quality and a low cost base have been the driving forces behind the rapid expansion in the direct mail industry. Norpost operates 17 local offices, with the main office located in the capital, Oslo. The logistics terminal is also located in Oslo.

Norpost’s own distribution network covers approximately 1.1 million private households (out of a total of 1.6 million). The network includes all well-populated regions within the country.
Norpost offers distribution of unaddressed mail, both commercial and public. The company also provides a geographical and demographical segmentation service for customers employing its expertise in digital geographical information systems (GIS). Norpost is an active member of NORDMA (Norwegian Direct Mail Association) and ELMA (European Letterbox Marketing Association). www.norpost.no

About MapChart GmbH

MapChart.com, the web-geomanagement system of the MapChart GmbH is based on the idea, to provide, publish and analyze spatial market research data and sociodemographic data (geodata) online, transparent and „easy-to-use“. The online-platform is including appropriate tools, to visualize market and business data in digital maps and to add a spatial dimension to business intelligence. The evaluation, the perception and the analysis of the data, decision makers can detect spatial complexities and market potentials faster. Therefore strategic decisions based on spatial market knowledge are more reliable and easier to realize. With a staff of 15 specialist in the fields of geomatics, marketing & webdesign the MapChart GmbH is delivering cutting edge interactive GIS technologies for web based applications and service from the headquarters in Dresden, Germany.

www.mapchart.com

Geo: International