MMA names Lightspeed Research Euro partner

03 February 2010, 4:23pm

LONDON, 3rd February 2010: Lightspeed Research, a leading online market research company, today announced a partnership
with the Mobile Marketing Association (MMA) in Europe. Under the terms of the agreement, the MMA will use the Lightspeed Research Panel to
conduct monthly primary research into consumer attitudes on topics affecting marketers, enabling the provision of regular high quality
research insight to its members.

The data, covering the UK, France and Germany, will be jointly promoted by Lightspeed Research and the MMA to provide unique insights into mobile usage and behaviour, extending the MMA's highly successful series of monthly "Mobile Consumer Briefing" reports to three of the most important markets in Europe. These reports provide powerful, up-to-date insights into the latest behaviours of mobile consumers. The first Mobile Consumer Briefing report will be on the subject of mobile banking.

Paul Berney, European Managing Director at the MMA said, "We are delighted to name Lightspeed Research as an official research partner. They have extensive experience in researching the mobile market and as such, will enable us to deliver timely, relevant and highly meaningful insights to our European membership base."

As an official research partner of the MMA, Lightspeed Research will provide expert advice to the Association on emerging issues in market and media research that affect the mobile industry and sit on the organisation's committees to help facilitate best practice.

David Day, Global CEO of Lightspeed Research said, "We've always been interested in researching how consumers use their mobiles and we are really pleased to collaborate with the MMA to widen access to that insight. This agreement enables us to widen our network and increase awareness of our expertise in this area. We look forward to working with the MMA and their members to reveal new trends in the growth of mobile marketing and its associated technologies."

With the mobile consumer constantly adopting new technologies and habits, it is vital that MMA members have a partner with a proven track record like Lightspeed to keep them informed on emerging market opportunities," said Dr. Peter Johnson, VP of Market Intelligence for
MMA.

Lightspeed Research

Mobile Marketing Association (MMA)

Geo: International