M-Tel selects Appello for “M-Tel NAVIGATOR”

02 April 2009, 3:31pm

Gothenburg, Sweden April 2, 2009: Appello Systems, a leader in online mobile navigation and M-Tel, Bulgaria’s leading telecom operator establish partnership around mobile mapping, local search and GPS navigation. M-Tel launches “M-Tel NAVIGATOR”, a new mobile service based on Appello’s multiple award-winning GPS navigation platform WISEPILOT®.

“We at Appello are excited about our partnership with M-Tel, Bulgaria’s leading telecom operator. Through our extensive knowledge within mobile navigation and M-Tel’s strong local presence we have jointly created a unique tailor made solution for their customers based on our award-winning WISEPILOT® platform.” says Leif Sundström, Vice President and General Sales Director at Appello. “M-Tel is a perfect partner for us with their recognised brand and their leading position in Bulgaria.” continues Mr Sundström.

M-Tel NAVIGATOR offers M-Tel’s customers an easy to use local search, mapping and voice guided turn-by-turn navigation solution. It can be used in any vehicle or while walking, comparable to in-vehicle navigation systems and personal navigation devices (PNDs). It is a mobile application that will help you find information needed in both your personal and professional life. Finding people and businesses, discovering nearby restaurants and hotels, navigation with 3D maps and voice instructions are just a few clicks away on your mobile phone. Weather and wind forecasts and automatic trip report function also connected to a unique web portal community. Maps and content and services are updated automatically and at no additional charge and the solution will be pre-installed on selected GPS-enabled handsets and a free test period is offered to all end-users.

Evgeni Karakanovski, Marketing Director at M-Tel: "As the innovations leader on the telecom market in Bulgaria, Mobiltel offers the most modern technological solutions. It is very important for us to offer our customers a rich product range, localised to our market needs and compatible with a large number of mobile phones. By using Appello's platform we get immediate access to a leading product and the ability to create a user-friendly and uniform experience. With the know-how and experience of Appello we have efficiently created a tailored mobile service for M-Tel and our customers. We see the timing of this product launch as perfect as all major handset manufacturers have introduced GPS-enabled handsets”.

Appello

Wisepilot

M-Tel Bulgaria

Geo: International