Location Based Services at MetaPlaces09 September

24 July 2009, 9:14pm

London, UK (PRWEB) July 24, 2009 London, UK (PRWEB) July 24, 2009 - With its line up of key players, original and all encompassing agenda and the recent confirmation of context guru 1020Placecast, innovator waze and LBS behemoth NAVTEQ as sponsors, MetaPlaces09 promises to become the new star event of the mobile and web location service world.

MetaPlaces is the first conference to focus on the next wave of innovation and revenue generation for mobile and web-based LBS. To do that the event brings together:

- the majors names: Yahoo!, Google, Nokia, Publicis
- the classic players: W3C, Mobile Marketing Association, IETF, CDT
- the innovators: Open Street Map, Senses Networks, Loopt or Boost Mobile

MetaPlaces09 will enable over 200 location business developers to analyze the changing dynamics and revenue models of the LBS market now that the worlds of location content, interactive advertising, Geo enabled web services, and traditional carrier-driven mobile LBS solutions have collided.

Thomas Hallauer, MD of TheWhereBusiness and organizer of the show is quietly optimistic:" Despite a very long false start, location based and location enhanced services are quickly becoming a solid market. MetaPlaces09 will be a great monitor of the new business models out there as well as a great place to thrash out solutions to the remaining growth barriers".

All the signs are looking up; location-aware browsers, GPS and WiFi quick penetration on the phone, geo-tagging becoming ubiquitous, user interest and understanding taking hold, key industry name involved and pushing innovation … All this prompted Nitesh Patel, Senior Analyst - Global Wireless Practice from Strategy Analytics to forecast a strong market outlook for location based services, with total global revenue generated from location enabled products increasing from $650M in 2008 to $7.8B in 2013

The critical question now remaining is how to ensure the applications and services created don't impeach on user's privacy or even look like they might in the future. At the same time, "Consumer organizations and governments alike need to be aware that over protecting the privacy of consumers will deprive them of using life enhancing location services" says ABI 's Principal Analyst Dominique Bonte, talking about the privacy panel discussion that will bring together representatives from Google, Mozilla, W3C, CDT and EITF.

So, will the resulting explosion in location-based content generate new revenue opportunities? A lot of fingers point to location based advertising as the future key revenue source.

"Location Based Advertising builds on the capabilities of LBS and allows application developers, publishers and OEMs to capitalize on location-relevant revenue opportunities," says Shawn Gunn, Director of Business Development & Advertising Affiliations, NAVTEQ and panellist at MetaPlaces. "MetaPlaces is an opportunity for interested parties such as NAVTEQ to get together and further define solutions that push LBA's growth."

MetaPlaces09, will put its attendees in a unique position to identify the models to make advertising, search and targeting work as it brings together each stakeholder involved in implementing location enhanced advertising including key association like the MMA, major advertising players like Google mobile LBA, leading device manufacturers like Nokia and Palm and global advertising agencies like Publicis.

Anne Bezancon, Founder and President, 1020 Placecast rounds it up perfectly "MetaPlaces is the first event to gather all the major LBS players and address the current challenges and future impact of "relevance in place and time". 1020 Placecast is excited to sponsor such a seminal event and contribute to the shaping of this nascent industry".

Join the LBS elite on September 22-23 in San Jose!

MetaPlaces09

Geo: International